Latest | Gamification

Ad agency turns Youtube views into cars

Ad agency turns Youtube views into cars

Dutch agency has worked with one of the largest car manufacturers to launch an ad campaign that trades YouTube views for new cars.

Virtual fitting room lets customers try any piece of clothing

AR gaming app brings wild animals to life

Formula 1 announces winner of first eSport series

Consumers encouraged to make split-second decisions by 15-second adverts

Gamified running app simulates the gym class experience

Mobile app hosts live auctions on stadium scoreboards

Smart children’s building blocks create real time 3D animation on tablets

Brain-controlled device helps concentration

New wearable device interacts with fans at live events

AR teddy bear is an educational tool for kids

No tools required for DIY furniture kits for kids

VR system allows robots to be controlled remotely

Chemical engineers create the greenest green for LED displays

Smartphone game helps bereaved young people cope with death

VR headset add-on creates scents for wearers

Tourist Board uses artistic QR codes to promote city tours

Upgraded app unlocks hidden credit card benefits

New app blends augmented reality with social media

ARX heralds the future of exercise gamification
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