Deprecated: Function get_the_author_ID is deprecated since version 2.8.0! Use get_the_author_meta('ID') instead. in /var/web/site/public_html/wp-includes/functions.php on line 6114

Carla

Latest posts by Carla

See-snap-buy?

When they're online, consumers rely on Google to bring them instant answers, and they're starting to expect the same instant knowledge gratification to be available in the offline world. Using REDphone, that's exactly what real estate agents can offer potential buyers.

Candy cool

From Down Under, a cool candy retail trend is spreading: Springwise already has reported on Sweet and Sticky and Suga Candy Kitchen in Sydney and Melbourne. Now, add Brisbane to the list with Cane & Able, while the Australian founders of Papabubble have set up shop in Amsterdam, Tokyo and Barcelona, taking the concept across the globe.

MachineShop

Opening its doors in 2004, New Jersey based eMachineShop solidly puts the power of designing and manufacturing into the hands of individual creators (formerly known as consumers). It's a whole new world as GENERATION C goes 3D!

Drive-by gyms

Rio de Janeiro's Bus Bike must be the word's first mobile and moving gym. Think a totally modified bus offering indoor bike classes, including an instructor, dressing room, fridge, and sound system. Going to the gym will never be the same.

Experience stores

Let's face it: from the moment human beings turned into avid consumers (moving from defense and protection to enjoyment as their main goal in life), we've been living in an entertainment economy. Which is why it is quite surprising that it took so long for dedicated experience stores to pop up. Take a cue from A Vida E Bela and Signature Days to get started.

Sailvertising

Traditional advertising is dead, so how about sailvertising? SailsVision has developed a patented printing technique that will enable sponsors and advertisers to use yachts and catamarans as floating outdoor media. Think gigantic 25 meter, eight-floor building style photographic ads, like the ones you now see on scaffolding around the world, vying for the attention of beach goers or party crowds at the 59th Cannes Film Festival or the America's Cup.

Soap strips

The SACHET MARKETING craze continues: make way for Soap Leafz, which consist of sheets of pure soap (available in 6 swanky colors and 4 fragrances) and Laundry Leafz, which come in a compact case filled with leaves of detergent that dissolve instantly in warm water. Convenient for use in teeny tiny washing basins, while traveling etc.

Shelfspace for minipreneurs

For minipreneurs wanting to sell in the real world, it doesn't get better than retail space by the shelf in shops like Yokozuna, Emerge and RAG. It's a win-win: consumers get direct access to truly original goods, services and experiences, while designers can just get started: no contracts, utility bills or advertising strategies necessary.

YorZ: bountiful listing

Companies have long rewarded their employees for bringing in talent. Now, intermediaries like YorZ are casting an even bigger net, cleverly turning to the rest of the world for help.

Immortality guaranteed

As chatter about delaying or even eliminating the aging process is on the rise, expect anything to do with DNA storage to enjoy lots of interest from consumers afraid to miss out on eternal life.

Carvertising 2.0

Short term rental cars for free are so 2004: how about cheap long term rental, or actually getting PAID to put advertising on your car?

Reality holidays

Until there are enough Reality TV shows to guarantee the entire world population a starring role, Reality Holidays may be packing them in.